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Wise Ways To Multiply Your Home-Based-Business Sales
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Quit Your Job: Make money from home!

By Sandi Moses

When you are in marketing, no matter what your product or service might be, and no matter whether you work from your home, from an office, or from a brick-and-mortar store front, you need to make sales. Studies show that once you have made a sale to a new customer it is wise to maintain a good and trusting relationship with that customer in order to keep that customer for the long term and have that customer make repeat purchases from you. It is also much cheaper to keep an existing customer than to acquire a new one. With that in mind, here are a few ways to maintain the relationship and bring that customer back for more of what you have to offer.

1. When you make your first sale, follow-up with the customer. Send a “thank you” email or post card and make sure they are happy with your product. Include an advertisement in your email signature or as the picture on the post card for other products you sell. Follow-up every few months to see if they need more of what they bought. Keep the lines of communication open; make sure you are always on their mind - in a good way, or course!

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2. Gently upsell to your customers without being pushy or obnoxious. Make sure you tell them about a few extra related products you have for sale, such as matching or coordinating accessories, nail polish, etc. If they like what they see, they can add it to their original order. If there is some ancillary product they will need to make what they just purchased produce at it

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