Data Entry Jobs
Benefits, Not Features Are What You Need To Concentrate On
(presented by www.data-entry-jobs.net - data entry jobs)
By Larry Potter
You will never earn a single penny with you home business
unless you convince your prospects that they need your
service or product and can afford it no matter how great
a product or service you have.
You must put the focus on how your service or product will BENEFIT the customer. They need to know how it will solve their problems and make their lives easier. Do this and you online business will prosper.
The features of whatever you are selling have to be turned into
compelling benefits. I learned this back in the 1980’s from a guy named Wade Cook who wrote How To Build A Real Estate Money Machine. He would buy houses on contract and turn around and sell them on contract thereby generating a nice monthly income. But when selling his houses, he always strived to sell the benefits like, it’s close to the school or near shopping areas, etc. You MUST do the same with your product or service.
Put simply, a feature is a simple fact about your product, but a fact explains what advantages your customers will actually derive from using the product. You have to paint a picture for them.
Benefits are not “quality and service” or “cheapest”. They are
answers to “why should I keep reading?” or “what’s in it for me?” or “why should I order?”
Every feature of your product offers at least a couple of benefits. You must figure out what they are. If you cannot come up with any, the talk to some of your customers or potential customers. Ask what they like about your product and how has it benefited them.
Larry has been publishing on the internet since January of 1998 and runs his own home business.
You visit his site at: http://homebusiness.kim-lar.com
Check them out right here!
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For additional Online Data Entry Jobs information
and resources visit Data Entry Jobs.
(http://www.data-entry-jobs.net)
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