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Archive for May, 2006

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Leading Small Business Opportunity Laptop Ideas
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Wednesday, May 31st, 2006

By Christopher Kyalo

There is a host of leading small business opportunity ideas that are capable of taking full advantage of laptop technology, combining to give an entrepreneur a clear edge over even much larger competitors.

Many of the best ideas revolve around the fact that a good laptop further enhances the advantage brought about by the World Wide Web where geographical boundaries and great distances are virtually wiped out. This has opened up excellent opportunities for many a small business owner to compete against leading colossal enterprises with deep pockets and virtually unlimited resources and to end up beating them at their own game.

The widely coined term “small is beautiful” has taken on a whole new meaning where small business is concerned as many smart entrepreneurs have grabbed the vast opportunities and doors that have been swung wide open by leading edge state of the art laptop computer technology.

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The really exciting thing is that these ideas apply to virtually every small business industry or area that one can care to think of. This allows any smart, ambitious small business entrepreneur to take on a leading role in their respective industry or trade with the help of little else other than a good laptop computer.

Visit the writer’s blog to read the rest of this article and to get more small business opportunity laptop Ideas. Or hire a low cost writer who will change the destiny of your blog.

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How to Buy a Franchise
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Wednesday, May 31st, 2006

By Lance Winslow

Buying a franchise should sound easy right? Indeed, however it is not so easy. Comparing different types of businesses and profitability is not easy either; in fact most franchises do not tell you how much you will actually make in the business because the over regulation in the industry and the incessant lawsuits makes it unwise to do so.

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I recommend that you buy a

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Home-Based Business Marketing and The Power of Testimonials
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Wednesday, May 31st, 2006

By Laurie Hayes

Including testimonials on your web site and in your marketing material is a great way to establish trust with your potential customers and boost your credibility.

Giving a testimonial to someone else is also a good way of building your business, and getting visitors to your site.

When a potential buyer is considering whether or not to buy from you, testimonials may reassure her. Use testimonials on the back of your business card, in your brochures, web site, letters, e-mail, and so on.

Include the name of the person providing the testimonial, otherwise people might think you just made it up. Also, print the provider’s full name, company name, and city, state/province, country, etc.

Provide links to their web sites and if you can get a picture of them, even better.

Testimonials like the one below will do very little to add credibility or believability to your business …

“Thanks to your help in getting clear on my goals, I am moving forward much quicker than I was before we started working together. - J.S., New Zealand”

Not only is the testimonial void of any significant content, it’s very difficult to accept the provider as being real. There’s no way for us to confirm he or she even exists.

Here’s a testimonial I received a week after promoting a new book. Notice how it is detailed and provides full info on the provider so you can verify that yes, she is a real live person and a trustworthy source. (Personalization has been removed for the purposes of this article.)

“I’ve been a subscriber to your ezine for over a year and love the information and ideas you provide.

I wanted to thank you for sharing special products and offers and to let you know that as a result of a promotion you sent out, I won an 8-month coaching certification program valued at $6,000! - What an incredible gift!

I’m already a Professional Certified Coach and run a full-time business from home, and I’m the first to acknowledge there’s so much in the world of coach!
ing to l
earn. I am thrilled at this opportunity and thank you for creating it for me!

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Writer’s Name, Occupation, Country
Company name
Company website address
Picture of writer

I posted the complete testimonial on the newsletter sign up page of my web site. Do you see how this will add credibility to the benefits this ezine provides?

If you’re just starting out and don’t have any professional testimonials under your belt, get personal ones.

When I first began as Life Strategy Coach, I asked friends and acquaintances for testimonials. What their testimonials did was add to my likeability and trust factor, and helped portray who I am as a person.

When a prospective client is looking for a coach, one of the first things they’re looking for is someone they can connect to, someone they’re attracted to through certain characteristics, energy, etc.

Even though I since transitioned to coaching entrepreneurs to build thriving home-based businesses, the forming of our relationship isn’t only about results. It still boils down to chemistry, how well we connect, trust and likeability.

Achieving results is paramount, but as a client or customer, you need to feel closeness and trust with the person you hire.

The personal testimonials I collected helped create that trust in the beginning, then the professional testimonials I collected in the years following, provided the additional credibility.

As you begin to promote yourself, start asking friends, acquaintances, co-workers, whomever you can think of who can provide a testimonial that will portray your strengths, skills and character.

Ask their permission to provide their full name, town, state/province and a picture for added integrity.

As your business grows and you gain satisfied customers, ask every single one of them for testimonials and include them in your marketing materials.

This one practice alone will pack a powerful punch in your business building efforts.

2006

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How to Start a Window Cleaning Company
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Wednesday, May 31st, 2006

By Lance Winslow

One of the simplest businesses in the world is a window washing business, because it takes so very little to get started. Of course the skill of washing windows quickly is not so easy but that will come with lots of practice and time. Consider it learning on the job and increased pay raises as your style, finesse and abilities increase too.

What do you need to get started right? Well you need a dual holed bucket; one side for rinse water and one for soapy water. And you need a set of squeegees and a soaping squeegee. It is also recommended that you find online an eBook and manual of how to start a window washing business you best understand how to get customers and where to go to get all the right professional grade equipment.

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You should be able to find these resources online fairly easy by searching;

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Money Sense For The Home-Based Business Owner
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Wednesday, May 31st, 2006

By Laurie Hayes

Like many aspiring entrepreneurs, you may have decided to break free of your job to live your dream of working from home. You’re ready to seize the opportunity for freedom, unlimited earning potential and chance to live your life exactly the way you want.

One of the biggest challenges you will face during the first two years will revolve around cash flow and money management.

In order to give yourself the best chance possible of surviving the first two years so you can thrive from that point on, it’s imperative that you achieve mastery in five areas:

1. Gain control over your spending today
2. Create a personal and business budget
3. Increase your financial IQ
4. Explore sources of capital
5. Think like a successful business owner

First things first. Gain control over your spending today - Honestly evaluate your spending habits and identify where your money is going. Are you living beyond your means and buying things you don’t really need?

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In The Millionaire Next Door, by Thomas J. Stanley and William D. Danko, a focus group interview of ten first generation millionaires revealed that most millionaires don’t own expensive clothes, watches or other status objects, and you won’t find them driving brand new luxury cars.

A millionaire Texan coined the expression, “Big Hat No Cattle” to illustrate the fact that many people like to create the illusion of wealth by making extravagant purchases yet have little to no financial wealth.

Many of these people are deep in debt and if they were to lose their jobs today, wouldn’t be able to survive three months on their savings.

Take control over unnecessary spending. Do you NEED 50 pairs of shoes and a matching purse for each? Do you NEED a new vehicle every three years? Before making a purchase, ask yourself if it will contribute to your building a successful business or take you further away from it.

Create a budget

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