Data Entry Jobs
Working with Purchased Leads
(presented by www.data-entry-jobs.net - data entry jobs)
By John Barbour
Working with purchased leads is not quite the same as when you have generated the leads yourself on your own site. Hopefully, this article will help you to increase your response rates from your telephone and email marketing efforts with purchased leads.
First of all, keep in mind that if you purchased your leads from a quality source, then they *are* interested in hearing from someone - but it may not be you. I always tell my customers to introduce themselves in the very first email, and tell people exactly why they are contacting them.
It’s also a good idea to let people know very clearly, especially in those first few email contacts, that they can always “opt out” of your mailing list at any future date. Some will stick around out of curiosity about what you have to say, but that number will be that much greater if they have the assurance that they can always say “no thank you” later.
Your primary mission when working with purchased leads is to “warm up” your list before trying to sell them anything. After all, they don’t know you, and if you come on like a door-to-door salesman, you aren’t going to be very welcome.
Instead of trying a “hard sell” right off the bat, give a fair amount of free information relevant to what they requested. Those first emails are primarily for you to establish yourself in the minds of your readers as a credible expert they can trust.
Even while trying to establish credibility and trust, you still have to “teach” your new list members that they *will* have to take some sort of action to get the really good information. You need to get them used to clicking the links in your emails, for instance. This is one of several reasons why more and
more publishers are putting their content up as new site pages, and using email simply to alert their readers to the publication of a new article.
Once you have “warmed up” your list to some degree, with, say, 7 to 10 emails, you can begin to weave in some carefully selected sales pitches fo!
r your o
wn products, or affiliate products. I usually like to continue a strong element of free information, however - something around a 50/50 mix of free information and product endorsements.
Also keep in mind that if you start endorsing every product that comes along, you’ll quickly lose credibility with your list members. You have to be selective and take the high road to maintain your aura of expertise.
Some people, especially network marketers, also like to telemarket to leads. My own experience has shown that calling a person very quickly after they have filled out a form actually leads to a rather high rate of acceptance, at least of the phone interview, even if they don’t sign up for the product or service.
I’ve also found that the more complex the form that leads prospects fill out, the more likely they are to be truly interested in your opportunity. My own experiments with “short form” (name, address, email) as opposed to “long form” (name, address, email, and several survey questions related to level of interest) have shown that the “long form” or “surveyed” leads convert to prospects and customers at a much, much higher rate.
Response rates from purchased leads need not be that much different than from leads you have generated yourself, *if* you take the time to work with them correctly, and quickly provide the information that they requested.
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Author John Barbour sells work from home leads and high quality network marketing leads from his websites. He is also the author of the email marketing ebook “The Email Profit Formula”, and writes the “List Profit” email marketing blog and newsletter. |
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